For creative professionals who refuse to choose between staying human and staying relevant.
so you can get back to the work that made you want to be creative in the first place.
I'm Shelley—a creative strategist who accidentally became the person my friends text when their client onboarding process is held together with sticky notes and a prayer, or when they're manually reformatting the same proposal template for the fifteenth time this month.
The thing is, I actually love this stuff—not because I'm secretly a tech person (I'm definitely not), but because I've seen what happens when you automate the right creative business task. It's like finally getting a dishwasher after years of doing everything by hand (been there, done that, too).
Suddenly you have time to actually cook instead of just cleaning up from the last meal.
I help creatives build AI-powered systems that handle the tedious operational stuff—client communications, project tracking, file organization, all those admin tasks that eat your evenings
Meet your AI-curious creative strategist
(who's already sifted through the AI-hype to find what actually works).
The full makeover. We build AI solutions that slip into your existing process so smoothly, you'll forget they're there. Kind of like how you eventually stopped thinking about using spell-check, except these tools are handling way more interesting problems than whether you typed "definitely" or "definately" for the hundredth time this month.
We're going to look at your current workflow like archaeologists examining ancient pottery shards—except instead of wondering "what did early humans eat?" we're asking "why are you manually reformatting the same document template every single week?" Then we'll figure out which AI tools can handle the tedious stuff so you can get back to the work gives ya life.
Remember when you first learned Photoshop and spent three hours trying to figure out how to make text that wasn't pixelated? This is like that, but faster and with way less crying. One focused afternoon to go from "I accidentally asked ChatGPT to write my grocery list in iambic pentameter" to actually using these tools for real work.
I've been there—frantically Googling "how to make ChatGPT stop writing like a corporate press release" at 11 PM while a deadline looms.
I start by understanding your actual creative process. Your client quirks. That specific type of 3 AM panic when you realize you've been staring at the same Photoshop layer for forty-five minutes. Then we find the AI tools that solve those problems—not whatever productivity guru nonsense is trending on LinkedIn this week.
Maybe you just need to stop feeling like a fraud every time you open ChatGPT. Maybe you need your entire client onboarding process rebuilt so you can actually take a vacation without your phone buzzing every twelve minutes. Either way, we're building something that amplifies your weird human creativity instead of making you feel like you've been replaced by a very polite robot.
Most AI consulting feels like getting a PowerPoint deck full of "revolutionary workflow hacks" from someone who's clearly never had a client change their mind seventeen times about a logo.
Time to stop doom-scrolling and start experimenting.
Stop manually tracking every project detail in seventeen different places (your phone notes, a random Google Doc, that napkin from last Tuesday, and your increasingly unreliable memory),
Automate your client onboarding so it doesn't feel like herding cats while juggling flaming torches and trying to remember if you already sent the contract or just dreamed it,
Set up systems that actually work when you're sick, on vacation, or just having one of those days where your brain feels like it's been replaced with cotton balls and static, and
Use AI to handle the repetitive thinking work that drains your creative energy before you even get to the fun stuff—like turning messy client briefs into actual project plans that make sense...