About

As Creative Director and later Global Creative Operations Manager across two consulting firms, I've seen what happens when creative teams get the systems and strategic support they need—and what happens when they don't.

My solopreneur years running copywriting, brand, and web design projects gave me the other side of the equation: the pressure creative professionals face when client expectations shift faster than industry best practices.

This dual perspective—agency operations leadership plus entrepreneurial creative practice—means I've lived the challenges creative agencies face when adopting new technologies. I've navigated team resistance, managed client expectations around technical capabilities, and developed frameworks that enhance creative work rather than commoditizing it, all from the inside.

Shelley Davis

My approach cuts through AI hype to focus on measurable business impact: improved efficiency that preserves creative quality, client positioning strategies that build confidence rather than defensiveness, and implementation roadmaps designed for real agency cultures, not theoretical frameworks.

When I'm not helping agencies turn AI anxiety into strategic advantage, I'm bouncing around the beautiful outdoors in Bend, OR, where I live with my husband and two dogs. You might also find me pretending to be someone else entirely—on stage, that is, as I'm very active with the local community theater scene.

Why "Okay Cool Creative"?

This name started during my brand identity design days, when I was mostly helping businesses figure out their visual identity. But when I pivoted to creative operations consulting, I realized the name had evolved right along with me—maybe even better than I originally intended.

Think about how you actually use "okay cool" in conversation. It's either "okay cool, I understand what you just explained" or "okay cool, that’s done, now let's move on to the next thing." Both meanings capture exactly how I want my clients to feel after working together.

First, there's that moment of clarity—when scattered AI experiments suddenly make strategic sense, or when a chaotic workflow finally has structure. That's the "okay cool, I get it now" feeling.

But just as importantly, there's the momentum that comes after understanding. The "okay cool, now we can actually move forward" energy. Not just insight, but actionable direction. Not just strategy, but the confidence to implement it.

Plus—and this is the part I didn't plan but absolutely love—people say "okay cool" dozens of times every day. (You'll start noticing it now, thanks to the Baader-Meinhof phenomenon.) Which means every casual conversation is basically free marketing for my business. Win!

Sometimes the best brand strategy is just paying attention to how people actually talk.

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